Style

Fashion Friday…Something New

This Monday…which just happens to be Valentine’s Day…Anthropologie’s parent company, Urban Outfitters, will be launching their bridal collection called BHLDN (pronounced “beholden”).  These non-traditional wedding frocks will retail from approx. $750 to $5000 and will also include bridesmaid dresses starting from $250.  They will also be offering up veils, shoes, wraps, and other accessories.

I love the modern and feminine feel to the dresses.  When I’m a blushing bride-to-be, I can totally see me gravitating towards these styles of gowns.  Perfect for the fashionable bride…which I hope to be.

Bhldn will launch via an e-commerce site.   The first freestanding store is expected  around August. Cities with Anthropologie stores are being considered.

Bhldn will not, however,  be sold at Anthropologie.

Pics from WWD

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