Fashion Friday…Something New

This Monday…which just happens to be Valentine’s Day…Anthropologie’s parent company, Urban Outfitters, will be launching their bridal collection called BHLDN (pronounced “beholden”).  These non-traditional wedding frocks will retail from approx. $750 to $5000 and will also include bridesmaid dresses starting from $250.  They will also be offering up veils, shoes, wraps, and other accessories.

I love the modern and feminine feel to the dresses.  When I’m a blushing bride-to-be, I can totally see me gravitating towards these styles of gowns.  Perfect for the fashionable bride…which I hope to be.

Bhldn will launch via an e-commerce site.   The first freestanding store is expected  around August. Cities with Anthropologie stores are being considered.

Bhldn will not, however,  be sold at Anthropologie.

Pics from WWD

You Might Also Like


Leave a Reply