This Monday…which just happens to be Valentine’s Day…Anthropologie’s parent company, Urban Outfitters, will be launching their bridal collection called BHLDN (pronounced “beholden”). These non-traditional wedding frocks will retail from approx. $750 to $5000 and will also include bridesmaid dresses starting from $250. They will also be offering up veils, shoes, wraps, and other accessories.
I love the modern and feminine feel to the dresses. When I’m a blushing bride-to-be, I can totally see me gravitating towards these styles of gowns. Perfect for the fashionable bride…which I hope to be.
Bhldn will launch via an e-commerce site. The first freestanding store is expected around August. Cities with Anthropologie stores are being considered.
Bhldn will not, however, be sold at Anthropologie.
Pics from WWD