Several months back, I went on a mission to find underwear that fit, that I felt good in, and that were comfortable to wear. I also wanted to move away from toxic companies like Victoria Secret, who’s former CEO had made it clear, their products aren’t for trans or plus-sized women. I truly believe we get to vote with our dollars, so I did not want my vote to go to a company who is “selling a fantasy” and has no fu*%ing idea who their customers are.
My first stop was Knix because, HELLOOOO! Have you seen their ad campaigns??? I have never felt more seen or represented. This company legit gave the middle finger to Victoria Secret, and soared to popularity because of it. Now this is a brand I can get behind. Their underwear definitely fit into one criteria of my undergarment needs (seam free, leak proof, and thigh savers for the win!!!) , but I had other needs to fill too.
My next steps were to find some underthings that were made of natural fabrics, offered comfort, and preferably from companies that had sustainable practices and showed their garments on a diverse group of bodies. Guess what? I found some! I actually found multiple ones, so I’m here to share what I’ve found.
Speaking of campaigns…I am so incredibly proud to be a part of Free Label‘s #distancemakesusstrongercampaign ! My husband snapped these pics for me for my first socially distanced photoshoot. Myself along with three other Babes snapped pics and shot try on videos to make your shopping experience easier. Free Label will be sharing these videos over the next couple of weeks over on Instagram.
As I find more brands and styles that are share worthy, I will update my list.
Free Label : The Breathable Full Cheek Coverage Underwear
Size Range: XS – 4X ( I wear the XL )
What I like: They stay in place but don’t dig in. The higher rise. The full bum coverage.
Price Point: Approx. $50 CAD (These are not yet released but will be available later in May. Sign up for Free Label’s newsletter to be the fist to know.)
Review: Coming Soon! Be sure to watch for my video try on and review coming soon to Free Label’s Instagram page.
Knickey : The Comfy Everyday Underwear
Size Range: XS – XL (I wear the XL. I have found they have relaxed a bit with wear. I might order the Large next time to compare. )
What I like: The high rise. That they are made of organic cotton. The comfort for everyday wear.
Price Point: $18.33 CAD
Review: Ridiculously comfortable and they have become my everyday underwear. I love the feel of them. They are organic cotton, so very breathable. I have the the high rise briefs and really like the coverage. I have had a couple of quality issues with them. On a couple of pairs the elastic waistband has separated a bit from the panty. I have just sewn them and continued wearing them. I have also experienced some pilling on the elastic waistband. I still love the feel and fit of them and would buy them again. Made in the USA.
Huha : The Good For Your Vagina Underwear
Size Range: XS – 2XL (or as they say…plum to pineapple!)
What I like: Silky smooth fabric. They don’t roll down under my mommy tummy. Their underwear is made from breathable fabric that is infused with zinc oxide. This makes the fabric resist odour as well as infection causing bacteria.
Price Point: $25 CAD
Review: I don’t currently own any Huha underwear…yet. I did, however, work with them as one of their fit models and did product testing for them. I am usually a full bum coverage kind of gal, but their cheeky undies have my heart. (Well, my bottom, actually.) They are so comfortable to wear. They washed like a dream. (No pilling!) They stayed put. There was no rolling down under my tummy and my booty looked cute, if I do say so myself. I even liked their thong undies! First thong I have found comfortable since having babies. This company is brand new and about to launch their official website soon. Did I mention that this is also a Vancouver based, woman run brand??? It is!
Knix : The No Panty Line + Good For Your Period Underwear
Size Range: S – XXL ( I own both XL and XXL. I find them to be a small fit and prefer the feel of the XXL.)
What I like: I find them the perfect thing to wear for photoshoots or any time I don’t want VPL (visible panty lines). I find them much more comfortable since sizing up to the XXL. My XL’s tended to slide down under my tummy. They offer up undies for leakage control and for your period too. My favourite item they carry are my thigh saver shorts. I wear them under all my skirts and dresses. No more chub rub!!!
Price Point: $23-$42 CAD
Review: This is the only brand I’m featuring who’s underwear is made out of synthetic fabrics. This is also a Canadian based, woman run and operated company. Their campaigns are powerful and very inclusive. I’m hoping they will continue to grow their size categories. As I am at the top end of their sizing, there is a lot of room for growth there.
Hernest : The Good To Sleep In Underwear
Size Range: XXS – XXL ( I wear the XL )
What I like: They have used their delicious fabric for sleepwear, for their underwear. The cut is really cute and they don’t dig in. These would be great paired under a loose fitting Summer dress too. They are so incredibly soft.
Price Point: $39 CAD
Review: I have had the pleasure to work as a brand ambassador for Hernest and to model for them. They offer up beautiful, sustainable, sleep and loungewear. Their underwear was designed for those who like to sleep in their undies and a t-shirt. I’m a PJ kind of girl, but I really do love the feel of these undies. I still wear them under my loungewear and PJ’s. So breathable and comfortable.
bra + undies: gifted from Free Label for their #distancemakesusstrongercampaign
tee: purchased from Free Label